You Guys Heard Of Shadow Banning ?

Ever put your heart and soul into a post, only to hear crickets? Well, you might have been shadow banned, and we’re here to talk about this hush-hush practice that could be throwing a wrench in your social media marketing efforts.

 What’s Shadow Banning, Anyway?

Picture this: You’re at a party, telling a killer story, but suddenly you realize everyone’s chatting and laughing… and no one’s listening to you. That’s kind of what shadow banning feels like. It’s when your content is suddenly invisible to the world, but you’re left in the dark about it.

 The Shadow Ban Effect on Marketing

-Visibility Vanishes: Imagine a billboard in the desert. That’s your post when you’re shadow banned—out there, but not really seen by anyone.

-Engagement Tanks: Likes, comments, shares? Forget about it. Shadow banning can turn your once-buzzy page into a ghost town.

-Reach Recess: If a post falls in the digital forest and no one’s around to see it, does it make an impact? Nope, and that’s a big problem for spreading your brand’s message.

-Growth Grinds to a Halt: Organic growth is as good as gold in social media land. A shadow ban is like putting your account in a straitjacket.

-Resource Drain: You’re pouring time, money, and energy into a strategy that’s hitting a wall. It’s like baking a cake that no one gets to eat.

Outsmarting the Shadow

– Platform Guidelines are Your New BFF: Know them, love them, live by them. It’s the first step to staying in the clear.

– Don’t Put All Your Eggs in One App: Spread the love across various platforms to cushion the blow if one decides to go shadow ban-happy.

– Community is Key: Keep your followers close. A strong community vibe can keep your engagement steady, even when times get tough.

-Analytics are Your Crystal Ball:** Watch your metrics like a hawk. If they nosedive, it might be a sign you’ve been shadow banned.

-Quality Content is Queen (or King): Keep it top-notch, relevant, and engaging. Quality always finds a way to shine through.

-Authenticity is Everything: Stay genuine, stay you. People can sniff out fakes, and so can algorithms.

-Talk to the Powers That Be: If you think you’ve been shadow banned, reach out to the platform’s support. It may feel like sending a message in a bottle, but sometimes, they do get picked up.

-Influencers Have Your Back: Team up with influencers whose audiences align with yours. They can help you maintain visibility when you’re in the shadows.

-Hashtag Smarter, Not Harder: Overused or sketchy hashtags can be your downfall. Keep your hashtag game fresh and clean.

Ads to the Rescue: When in doubt, paid ads are your guaranteed golden ticket to visibility.

 Wrapping It Up

Shadow banning might sound like a social media boogeyman, but it doesn’t have to spell doom for your marketing efforts. With a blend of smarts, vigilance , and a sprinkle of creativity, you can dance around those shadow bans and keep your brand basking in the spotlight.

-Keep Your Content Game Strong:Your posts are the heartbeat of your social media presence. Keep pumping out that stellar content that’s too good to ignore, shadow ban or not.

-Stay Engaged (Like, Actually Engaged): Don’t just post and ghost. Dive into those comments, chat with your peeps, and make your social media spaces feel like a cozy coffee shop where everyone knows your name.

-Make Every Platform Your Playground: Love Instagram? Cool. Obsessed with TikTok? Great. But don’t forget about Twitter, LinkedIn, Pinterest, and whatever new platform pops up next week. The more places you play, the less you’ll sweat a shadow ban.

-Keep Learning: Social media’s a beast that never stops evolving, and what works today might be old news tomorrow. So, stay curious and keep learning. It’s your best defense against any curveball the digital world throws at you.

-Remember, You’re Not Alone: If you’re feeling the sting of a shadow ban, chances are you’re in good company. Reach out to your network, share experiences, and support each other. There’s strength in numbers!

Hey, we get it—shadow banning can feel like a low blow, but it’s not the end of the road. You’re creative, you’re clever, and you’ve got us, your friends at 7Even Hundred Marketing, in your corner. Together, we’ll keep your social media shining bright, ban or no ban.

Feeling a little out of your depth or just want to chat about your strategy? Give us a shout. We’re all about making sure your social media game is top-notch, shadow ban be damned. Let’s show those algorithms what we’re made of!

And there you have it—our two cents on the shadowy side of social media marketing. If you’ve got questions, need some advice, or just want to say hi, don’t be a stranger. We’re here to help you make some noise (the good kind) in the digital world.

Corey Darden

Founder & Chief Strategist, 7evenHundred Marketing